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2015 UPDATED 2ND EDITION (April 2015): 30% NEW CONTENT!�
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.�
***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio)�
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala.�
***** Brian Honigman on THE HUFFINGTON POST�
Matthew's book got me to act, and if you read it, you will certainly start acting. I know "SEO Like I'm 5" is one of those books I will be reading daily, a page here, another page there.�
***** Claudia Azula Altucher, Author of "Become an Idea Machine," WSJ Bestselling Co-Author of "The Power of No"�
Top 10 Best Marketing Books to Give as a Gift.�
***** SmallBussinessTrends.com�
"SEO Like I'm 5" is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory.�
***** Linda Gharib, SVP, Digital Marketing at Citigroup�
While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.�
***** Michael King, Founder of iPullRank�
Make no mistake; this is no 'SEO for dummies.'�
Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.�
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro.�
When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd, 2015-updated edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree.�
In addition to taking you through the strategic process of building and optimizing your online presence, "SEO Like I'm 5" features dozens of free tools, 'under-the-hood' hacks, case studies, real-world examples, and actionable tips.�
Why Read this Book?�
There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.�
Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.�
SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:�
- Where to start�
- Which free platforms and tools to use�
- How to build a search-friendly website�
- How to build a killer content strategy�
- How to become a rockstar blogger�
- How to find the golden-nugget keyword opportunities�
- How to monetize your website�
- How to attract backlinks to your content�
- How to build relationships with bloggers and influencers�
- How to build a winning social media strategy�
- How to make money online�
Who is this Book for?�
- Entrepreneurs and startups�
- Forward-thinking small business owners�
- Marketing executives who want to learn how to innovate like startups�
- Students and professionals�
- Authors, artists, and bloggers�
The cool thing about SEO Like I'm 5 is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it.
- Sales Rank: #581040 in Books
- Published on: 2014-08-25
- Original language: English
- Dimensions: 9.00" h x .46" w x 6.00" l,
- Binding: Paperback
- 194 pages
Review
Matthew Capala provides something different and necessary.
***** Dorie Clark, HBR Writer and Author of "Stand Out"
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala.�
***** Brian Honigman on THE HUFFINGTON POST�
Matthew's book got me to act, and if you read it, you will certainly start acting.
***** Claudia Azula Altucher, Co-Author of WSJ Bestselling Co-Author of "The Power of No"
From the Author
In a world where 80% of consumers search for a product or service on Google before purchasing it, invisibility is a fate much worse than failure.
�
Yet showing up in Google became the Labors of Hercules far many business owners. Each year, Google changes its search algorithm around 500-600 times. Each year there are more changes than a year ago.
�
2015 has already been a rollercoaster for businesses and marketers who are trying to keep up with Google, and we can expect much more yet to come!
�
While Google is evolving at light speed, many are lost fighting for survival. Worst of all, many marketers are still using the obsolete SEO tactics of the past that today may put you in Google's penalty box pronto. You will not do well in SEO by chasing the algorithm; you need to get in front of it...
�
But when it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree.
�
"SEO Like I'm 5" is for businesses, marketers, bloggers, and entrepreneurs who need to get results NOW and don't have the time to wait months to start selling on Google. The end product is an actionable roadmap for a total makeover of your online business visibility.
�
Happy reading,
Matthew Capala
About the Author
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, Adj Professor at NYU, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew enjoys surfing, reading historical fiction, and travel.
At Alphametic, Matthew helps businesses increase their online visibility through data-driven solutions that yield higher ROI. With SEO and analytics at the core, he’s built an industry-leading international consultancy and training practice. The client list includes L’Oreal, Quest Diagnostics, Shopkeep, Makeup.com, and Hoval.
Matthew Capala is a sought-after international speaker and trainer. He’s given high-energy talks at Internet Summit, Techmunch, Social Media Week, ePharma, Great Ideas at C-Level, Digital Summit, Digital Transformation Assembly, and Search Marketing Day. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew speaks on the topics of Google, SEO, personal branding, content marketing, and online entrepreneurship.
Most helpful customer reviews
9 of 11 people found the following review helpful.
Actionable, entertaining, and easy to read
By Mike Fishbein
SEO Like I'm 5 is actionable, entertaining, and easy to read. SEO may seem like a very complex and difficult to understand topic, but Matthew does a great job of distilling it down in easy to understand language and format. Not only was it actionable and easy to understand, it is also quite entertaining and inspiring. In the year 2014 if you are not developing your online presence with content and search marketing, you may be completely missing the boat. The author is clearly an expert on the topic, so I highly recommend this book!
15 of 20 people found the following review helpful.
Capala should have read a book about how to publish a book.
By FC
OK - I'm a grumpy OLD guy. Haven't yet formed an opinion about the usefulness of the content, but a few early observations. Whoever printed the book chopped the last sentence or two off of many pages. Really? The illustrations (screen prints) are too small to be readable. Useless. There are constant, and I mean CONSTANT invitations to Tweet praise for some statement or the other. Hallelujah, brother! Very distracting.
I will write more once I finish reading and have a chance to try to put the content to use.
Finished it last night. This book seems to be directed to others of the same ilk as the author. If you are a self help author or aspiring writer, etc, there may well be useful content here. In other words, if you believe you can create on-going content that others will want to follow, there are hints and tools to use. If, on the other hand, your business is more static, or your clients are companies that are easily 1000 times your size(as mine are, hence unlikely to link to my site), there aint much here. I've gotta say, reading this book reminded me of watching a bunch of teenage girls hanging out together. They twitter and giggle and have their own vernacular and inside jokes and don't understand that there is a world outside of their own.
Again, I'm a old guy. Maybe I just don't get it.
3 of 3 people found the following review helpful.
This is the "Clear and Easy to Understand Beginner's Guide" to getting yourself found on ...
By Jason Schroeder
This is well written for the "new" individual joining the SEO/Blogging world. If you need a way to understand the basic principles, techniques, and tools used to improve your SEO and Blog, this is the book for you. This is the "Clear and Easy to Understand Beginner's Guide" to getting yourself found on Social Media, Blogs, and search engines.
This is written in a way that is comes across like a friend explaining his complex job to me so that it is clear what he does.
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